Recommendations for the tourism industry in the aim of reducing negative influence of the COVID-19 virus on business
Due to the Covid-19 pandemic that affected the whole world and changed the way of doing business, we adapted and accepted a different system of functioning, adopted new habits and created new solutions in order to achieve the goals from our projects. Coordinating the work with the new circumstances, following the recommendations of the World Tourism Organization UNWTO and the National Tourism Organization of Montenegro, we successfully maintain the image of the destination.In these conditions, the focus is on digital promotion and all resources are focused on the operation of virtual reality. As the travel and tourism sector is among those most affected by the current pandemic, but also the sector that is among the first to recover, in the current conditions we contribute to the faster recovery of tourist traffic. What is evident is that the current isolation and limited movement will greatly increase the desire to travel, which in turn will be conditioned by the effects of the increasingly certain economic crisis.The biggest drop is predicted for trips to distant destinations due to high transport prices, which in our case implies a similar demographic structure when it comes to the dominant groups of tourists, as in the last few years. The growth of locals, tourists from the region, as well as guests from Russia is expected. It is also expected that the trend in the length of travel will change, and that several shorter trips during the year will be replaced by one longer trip. Numerous renowned travel magazines insist on mutual flexibility - an appeal to tourists not to terminate their travel arrangements at any cost, but to postpone their trip instead. As the "Condé Nast Traveler" states - We are in this together and we need to get out of this together.Based on the above, we advise promotional measures that will make your offer competitive. Some of them are: incentive prices for longer stays and free services during your stay. Get in touch with your potential guests in order to express empathy and care in times of crisis, if guests request cancellation, suggest moving it for the future, offer vouchers that can be used until the end of the year in order to keep your guests, if the final outcome results by canceling a reservation, offer a discount coupon for the off-season period in the following year, as a reason to consider returning. Take advantage of the time provided to you during the "Stay at home" campaign and use it for your own education. There are a number of online courses available these days that can help strengthen your professional portfolio: brighttalk.com, www.futurelearn.com, www.thewaitersacademy.com, www.shetrades.com, https://www.freecodecamp.org/itd. Be informed and follow the events on the pages of the world's leading tourism organizations: the World Tourism Organization (UNWTO) and the World Tourism and Travel Council (WTTC). If the field of your business includes congress tourism (MICE), we recommend webinars and information from the International Association of Congresses and Conventions ICCA (iccaworld.org), as well as the Society for IncentiveTravel Excellence SITE (www.siteglobal.com).